You probably know that as creative people, we draw inspiration from many sources. We are proud of our ability to integrate disparate thoughts into something new. This year for you, we are calling for some help from the animal kingdom to usher in a wonderful holiday season and a prosperous New Year.
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This year, we will explore the things that make us remarkable. This year, we will refine our output as a creative firm. This year, we will be unique.
This fall, we find ourselves with a new burst of life. Kimberly Sullivan joined Birch Studio in October. She comes on with strong sense of aesthetics, a knack for methodical problem solving and high level communication skills.
Her BFA in Fine Arts gives her deep roots into the world of beauty. Her work for previous firms and on side projects show a deep understanding of information and how to make it comprehensible and interesting. Her motivated nature gives her the platform to put it all together into something great. Read more »
One of our favorite campaigns recently happens to be one of favorite types of work – comprehensive branding and communications across a variety of formats.
Print to PDF to web to email to social media, we hit them all in this campaign. Read more »
While we say ‘please’ and ‘thank you’ every day of the year, this is the time to give thanks in a more robust fashion. So what better way than to embrace our clients in a sort of “social media group hug” (professionally speaking)? We have moved our testimonials page into the Social Media Century to connect our clients and clients-to-be digitally.
This month, the Flux Report highlights the financial perks of converting municipal fleets to natural gas vehicles. Using and interpreting data from a comprehensive report by NREL, we show just how profitable it can be to go green.
HemoSonics is a medical device company with groundbreaking technology. The technology reveals information discovered in current research about the body’s hemostatic process, i.e. things that make our blood clot, or not. This project comprised a brochure, copywriting to accentuate and organize product features and an infographic.
Brochure Design
One challenge for this brochure design was that the research is so new that most professionals aren’t aware of some of the critical issues that this device can help them resolve. So, our goals were two-fold: design an infographic that explains in simple terms the current knowledge of hemostasis, and design a brochure that pairs state-of-the-art knowledge with the device’s features.
Infographic Design
The infographic we designed takes into account the multiple biological actions and states that take place in the hemostatic process. We got a crash course in hemostasis from our client in order to produce this piece. Using our proprietary process, we combined our skills in information design with our client’s knowledge to get the look and the message just right.
Copywriting
The tagline, “quick, clear, complete” was the starting point for the brochure copywriting. After some in-depth interviews, we matched the product features with benefits, and put them in terms of the three points in the tagline. This approach makes their brand more holistic, roots the brochure copy back to the tagline, and makes both the copy and the tagline that much stronger together.
Welcoming guests and clients to Birch Studio, we offer water to drink:
“Would you like some water?”
“A water would be great, thanks.”
We say “some” water, they say “a” water. It’s such a slight turn of phrase but it illustrates the power of a single word.
“Some” is served in a glass and “a” water is served in a bottle. Right?
The first has an inherent sense of grouping. The second has a distinct individuality about it.
We use terms like “some”, “they”, “those”, “this” and “we” to identify something in general. They refer to a certain amount or group of something. But they are not defined by name. They are referred to in terms of groupings, in a sense. Read more »
When we work on logos with clients, we’re always struck by the difference of opinion about what a logo is role that a logo plays in an organization. After all, we’ve all seen fine companies that have bad logos, or even no logo at all. Sooner or later, most companies that have longevity create a logo so I want to provide three tips to help guide expectations and make the outcome more rewarding.
1. It makes you proud
When you look at your logo, you must feel that you are putting your game face on. Dressed for business. Looking like you have somewhere to go. Read more »
