The Blog

As the old saying goes, pictures are worth a thousand words. Photographs and icons certainly add to your message, but for complex processes or products, animation can be an extremely useful tool to educate your audience. The animation can include the typical static elements such as logos, icons and photos but it also has the unique ability to be enhanced with motion as well as audio across a timeline. In addition, animation using Flash allows for interactivity, user controls and feedback to make your processes or product much more engaging. Don’t just rely on mere words to communicate – give us a call to consult about the best communication method for your business.

Aker Wade, a Charlottesville-based engineering and manufacturing firm that sells to major industrial concerns, contracted Birch Studio to create a simple presentation that quickly and easily describes the concept of fast charging – the basic principle of their main product line. Their audience has used the existing battery chargers for decades and has only barely heard of the concept of fast charging. This presentation was used at their Chicago trade show and has been incorporated into PowerPoint presentations for their 100+ sales reps.