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The Blog

Archive for June, 2005

Goal setting for websites

Tuesday, June 28th, 2005

The Internet is so ubiquitous, sometimes it’s easy to forget that it’s not a single monolithic tool, but a combination of websites that each have their own purpose. It’s plainly obvious, but deserves restating: different websites have different functions. It is your job as the owner of the website to make sure it does what you need it to, not just what everyone else’s does.

In the planning stage of your website, be sure to determine the results you’d like to get out of it. In addition to attracting new customers, your website can serve existing ones by providing a needed resource to your current clients. Some things that your site can do for you: (more…)

Tangible products out of thin air

Thursday, June 23rd, 2005

Many of our clients are start-up companies or have new products they are promoting. Often, they need to start marketing before they even have the products so they can get a jump on sales and prove viability. As you might imagine it would be hard to market a product you don’t even have a sample of yet. That’s where we come in. It is entirely possible, not to mention attractive , to create illustrations of a product based on technical drawings, or even napkin sketches. As a bonus, illustrations can give an object a special aura, coloring, shading, etc. that you can’t achieve with photography. Which is especially good for less-than-exciting looking products. Market your product smarter with illustrations that do the heavy lifting.

PLASTIC PROCESSING TECHNOLOGIES
PPT is an international company that produces screws for plastic injection molding. They have distributors on 7 seven continents. So, when they started selling, they needed materials a bit more polished than engineering drawings. One of our illustrators, Will Cypser, created spectacular images of the yet-to-be-manufactured screws and valves in assembled, exploded, and perspective views, all based on the mechanical drawings provided by PPT’s engineers.