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The Blog

Archive for February, 2006

Color matters

Thursday, February 23rd, 2006

Color is one element that can define your business. Blue is a calming and comfortable color that instills trustworthiness. Red is an emotionally intense color that speeds your breath and heartbeat. It’s not too late to consider the characteristics of color and your business, even if you already have a corporate logo. Companies constantly re-invent themselves to keep their image fresh, and color changes are one way to do this.

  • Consider taking your existing logo and updating its shade.
  • Think about a new background for that summer brochure you plan to produce.
  • Change color elements on your Website to express a brand-appropriate message
  • (more…)