Coming to Birch Studio late summer ’06, Wes Boyd, a Boston area native, brings to the firm over 10 years of experience as a designer. Trained as an illustrator, he approaches design with an artistic knowledge informed by a love of all innovative media. Wes continually evolves creatively through photography, writing and screen printing art. His calm demeanor makes even the most pressing projects go smoothly.
If you have ever created printed materials, you may have heard the term “CMYK”. CMYK represents Cyan, Magenta, Yellow, and Black. These colors combine in four-color process printing to approximate the visible color spectrum. The colors layer on top of each other during the printing process to achieve the final full-color image on paper. The complexity and expense of a printing job is greatly influenced by how many colors are used in the creation of the design, so a one-color print will be less expensive than one using all four colors.
Pantone brand colors are the most universally accepted color standard. With Pantone, you can achieve colors not possible in CMYK, and also print a one-color job in something other than black. Printers use a special mix of ink to achieve the color needed. There are over a thousand Pantone colors to choose from in order to make your design stand out. Incidentally, Pantone also has developed color standards for fabrics, carpets, plastics and more to further help you control your brand and your color environment. (more…)
