We participate as often as possible in programs that make life on this planet better for all of us. One of our contributions this year was to make a donation to the American Forests Global ReLeaf program at their “Tree Steward” level to plant 100 trees. This gets us closer to our goal to reduce our carbon footprint. We encourage you to plant a few of your own by visiting them at AmericanForests.org
We just completed work with Charlottesville’s commercial-free radio station WNRN on a new ad series. The “Stay Human” ads are focused on the theme of resisting behemoth corporate programming and the “machine” of big business with stark images of unseen overlords. The ads ask the question: Who’s controlling your radio? They also remind us that the DJ’s are locals you can relate to.
We were rather excited to be able to develop a concept that embodies the diversity and attitude of this unique station. WNRN relies on the contributions of local businesses and individual listeners to fund their programming, and as a result, has a very local flavor that does not cater to the influence of the large corporations that own most of the stations in the country. (more…)
