Live Arts Website Redux
Monday, June 2nd, 2008
Lo, and behold! We have had the unparalleled opportunity to rethink and create a website for one of the most original organizations in our region. Live Arts Theater is a supreme work in progress — educating, evolving and entertaining thousands of people a year. With a dozen distinct shows per season, numerous classes, behind-the-scenes events and legendary galas, the theater is a multi-splendored community institution. As a branding firm, Birch Studio looks for ways to more clearly represent a client’s identity.
When they said their modus operandi is handmade, we took that literally. LiveArts.org reflects the hand-made and time-honored craft embodied by Live Arts the theater. Panels of wood, layers of tape and nostalgic iconography were applied in a layered manner. For good measure, we built the site using the least pretentious typeface of them all: Courier. Our creative and programming team worked with the Live Arts staff to develop a wish list of aesthetics and functions that would both give them an updated identity and as well as a website they could update often. They are able to add shows, classes, sponsors, links of interest, cost for each show, even photos and videos.We built into the site a simple shopping cart and donation option that allowed them to consolidate services pieced together by outside vendors. (more…)
