The Blog

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In the August 2008 and September 2008 tips I touched on the significance of creating artifacts for your organization. This month, I’ll take that to the next logical step: building your brand with artifacts.

As with historic artifacts, the more we find, the more we know about a past civilization. Each part holds information about how people lived, how they related to others and how they died. With an organization — a business, institution or government agency — the principle is the same in that artifacts show a lot about how it “lives”, but in practice, the objects serve a different purpose. (more…)

The 2008 Sorensen Gala was held in honor of Senator John Warner in Washington DC this past spring.  It was attended by current and past Virginia governors and senators, including Governors Mark Warner and Tim Kaine. The event honored Senator Warner’s service to the Commonwealth over the past several decades. Of special note: All of the living governors of Virginia were in attendance.

It also raised awareness for the Sorensen Institute for Political Leadership at the University of Virginia. The Sorensen Institute is a non-profit organization that provides non-partisan training and is dedicated to “improving political leadership in Virginia thereby strengthening the quality of governance at all levels of government.” (more…)