The Blog

On Thursday, Feb. 12th from 8 in the morning till 6pm in the evening, the 2 women at Birch Studio attended a conference at the DoubleTree Hotel sponsored by the Chamber called- Quadruplicity -Balance of Career, Life, Money and Health!

Our Studio had a booth there and gave out some great swag as usual. The day was all about success, education, networking, personal growth and leadership development. It started with a networking breakfast and then an energized panel about social networking which includes Facebook, LinkedIn and blogging of course. (more…)

Piedmont Futures has recruited our Senior Designer, Wes Boyd,  to speak at the 10th Grade Career Days at Piedmont Virginia Community College on March 12th, 2009. We feel that this will be a wonderful opportunity to get students excited about the design field. This event serves nearly 2000 students from the City of Charlottesville and the counties of Albemarle, Nelson, Fluvanna and Greene.

We rebuilt their website, condensed a lot of information into an easy to navigate format. The site is also updateable by the client with a small level of HTML knowledge. Check it out at: StudioBaboo.com.

Quick question: You get word that your organization will be receiving an unexpected sum of money. What do you do with it? It’s a question I like to ask myself from time to time. I’d be quite happy to actually have that unexpected infusion but that’s not the point.

For me, it is an exercise in prioritization. If you’re responsible for running and growing a business, most likely you’re thinking of the next step while still working on the one in front of you. Often, the answer to the next step is where to put your resources. If you had more resources than you have now, where would you put them? How would you get the most return? What virtuous cycle can you start with some additional capital? Does it need to be capital or can it be a personal action such as increasing your networking efforts? (more…)

Lincoln Surveying has been a professional land surveyor for over 20 years. As they began working through a process to take their venerable business to the next level, they saw the need to update marketing materials to represent the firm in a more professional way. The image of yore was one that reflected a roll-up-your-sleeves, get it done attitude that has served the firm well over the past years. With a renewed focus on growth, Lincoln Surveying decided to put some polish on the first impression.

Our work started with a basic branding package – logo, business card, letterhead and envelope. To help them maintain brand integrity in their existing workflow, we created a digital version of their letterhead to use on proposals as well as a digital version of their logo to drop into surveying documents and that they can send to architects. We quickly repurposed the logo for truck signs, job site signs, hats, shirts and more. All of the pieces incorporated the new color palette and the client’s wish to impart a sense of establishment, integrity and vision. Plumb bobs and tripods were strictly forbidden. (more…)