The Blog

SNL is one of the world’s biggest players in business and financial reporting. Locally, they are one of the area’s giants in terms of employers. With a 5-person recruiting team, one could surmise that they spend a lot of energy in getting the right people on board. They have about 400 employees in their Charlottesville office alone. So, in addition to quality candidates, they need a lot of them. SNL tapped Birch Studio to create a print ad series to help with their recruitment efforts.

Michael Latsko, Chief Talent Officer, offered this: “We are constantly seeking new talent and naturally want to hire the most qualified candidates for the job, but we wanted an advertising campaign that was visually appealing and highlighted some of the more unique aspects of working at SNL to appeal to the most qualified candidates who are also the best fit with our corporate culture.” (more…)

[ This is the first in a series of SEO articles.]

I led a workshop for the Charlottesville Chamber of Commerce a few months back and realized how many myths and questions there were about SEO. I want to dispel some myths and answer a few questions in the space of the next few editions of Fish Wrap. (more…)