Have you ever noticed the phrase “New Look! Same Great Taste” that lots of redesigned food packages boast?
You’ve seen it a hundred times. Most likely you never had trouble finding the product in the first place, but nonetheless, the text is there. (more…)
It’s been a few months since I had a clear enough schedule to sit down and write. We’ve been through many changes recently. The one we are most proud of is bringing on Whitney French with her abundant thirst for knowledge and pursuit of excellence.
Whitney started with Birch Studio as an intern and within two weeks we knew we didn’t want her to ever leave. She is an accomplished designer and holds a BS in Marketing Management from Virginia Tech. (more…)
A few months back, we overhauled and launched inbio.com, an educational and e-commerce, CMS website for Indoor Biotechnologies in Charlottesville. I wrote earlier about our approach to the package design we did for their Ventia product.
Just as packages require design expertise (layout, colors, visual hierarchy) and technical expertise (printing, production, folding, etc), websites require similar attention to user interface design and programming, but then they can have additional layers such as interactivity. That essentially makes them three-dimensional and tactile. It’s like a game of 3D chess where you have two or more playing surfaces stacked on top of each other. Any move on one of the boards affects the others below or above it. With any move we make on one of the layers, like design or programming, we have to consider how those moves affect the other components, like usability or site traffic flow. (more…)
