Customer Loyalty in at Least Three Parts
Tuesday, June 22nd, 2010
The American Consumer Satisfaction Index out this month shows that Sprint Nextel’s rating jumped 11% from 2009 to 2010. The increase for the telecom industry over the same period was an average of 4.1%. This is wonderful news for Sprint Nextel, but it turns out that it only brings them up to par with their main competitors. Two years ago, they were at the lowest point of customer satisfaction in their history.
That made me wonder: did they do anything special which they can continue to build momentum with, or did they just stop sucking? Birch Studio’s first step into any project is research, so I figured I should research this as well in hopes of learning something. As one might expect, there was a slew of press around this and quite a few differing opinions. The original source of my data, ACSI, is a significant arbiter of information in the US economy so its reports carry quite a bit of weight. (more…)

Founded in 1897,
Not all police agencies are created equal. In late 2009, we had the opportunity to work with the Washington DC Metro Transit Police Department (MTPD) on their annual report. They are the professionals in charge of the safety and security of millions of people within one of our nation’s largest public transportation systems which also reaches into the heart of our nation, a highly trafficked and symbolic area.