The Blog

We were pleased to work with nTelos’ wireline division (that’s everything but wireless phones) to overhaul, organize and relaunch their website. Major sections of the site include a nifty Bundles page that opens like an accordion, a TV page with scrolling photo montages of their offerings, a Business page with an interactive Account Exec map, and a content management system that allows them to update the 70+ pages anytime they want. In several cases, we were able to efficiently reduce several pages accessed through click-upon-click, to a single page with dynamic and well-organized content. Click to see the nTelos website redesign.

Based on the strength of an exclusive portfolio of monoclonal antibodies, Indoor Biotechnologies has become the world leader in detection of indoor allergens. In addition to the antibodies, InBio developed a consumer product kit to detect household allergens. The kit consists of a dozen parts in a clear plastic clamshell. The challenge they brought to us was to make that clamshell sing. Visually speaking, of course.

The focus of most packaging – in fact, most commercial art – is to get one or two points across quickly and with gusto. When you get into thinking about an appropriate image to represent a product like this, there are a few options. One is to show the actual product. But, aside from the rare, few phenomenal products, it’s hard to give someone the warm fuzzies from a purely product-driven photo. Another option is to make a drive for the warm fuzzies with people photos. We took the people photo route and selected a photo with a mother, father and young child. Then, using additional graphics, focused the message down from the vague happy family feeling to a happy family enjoying their life free of dust allergens. The two “focusing” graphics were a small image of the product and a anti-dustmite image. (more…)

In addition to the branding of Local Motion, which included a logo and marketing materials, the campaign required a website that would fulfill their unique needs. The clincher for Local Motion was that they would have many partners who would ideally be able to create their own events on the website and give the administrators at Local Motion the ability to review the content before it was published.

The multi-level user accounts allow them to create accounts for those partners that allows them to create a draft but not publish, leaving it up to Local Motion to approve and publish the information.In addition to the blog engine, we created an interface with Google Maps that allows users to select a beginning and an end for a walk that they’d like to go on, or type in their own address and get a distance and route between two points. Visit Local Motion.