Industries

No two businesses are alike, even in the same industry. Whether you are in one of the industries listed below or are our first client in that space, we go through the same phases of education and enlightenment. The early phases of our process provide a framework to get us acquainted and to launch us speedily into the discovery and invention phase of our work together.

There are three things we need in order to create world-class marketing collateral:

  1. Knowledge of best practices in an industry
  2. Insight on what makes your organization different within that industry
  3. Dazzling skills in creativity and execution

On Point 1, we pick that up from researching your competition and your industry. On Point 2, that comes from our in-depth conversations with you and also our industry research. On Point 3, we've had lots of confirmation, but you can be the judge.

We serve a broad base of clients from industrial to personal care, from modest non-profit to unabashed capitalist, sometimes all on the same day. How do we keep our wits about us you ask? We cross-pollinate best practices from one industry to the next, resulting in a body of knowledge and a freshness that you don't get with a firm that works in only one industry.

Those sectors in which we have been able to gain significant exposure are listed below, along with some of the more requested services.

Financial

We provide your clients with a sense of security and 128-bit encryption for online account access, electronic signatures, file storage and more. Our expertise makes the user experience effortless by including file helpers like search-related functions, XLS and PDF exports. Branding is reserved and understated.

Clients served: SNL Financial, CFA Institute, Blue Ridge ESOP Associates, Mangham Associates

Standard Communications Package

  • Identity package with logo, stationery suite and color palette
  • Website with secure side to post client data
  • Executive summary marketing piece (philosophy, strategy)
  • Format reports in Excel, Access and Word
  • Request for Proposal Form
  • Formatting of position papers and case studies
  • SEO for key niche terms and geographic areas or industries
  • Ad series

Optional Upgrades

  • Online forms
  • E-SIGN, executable online signatures
  • Online client account access

Health Care

Health care consumers want two things: access to qualified professionals and a smooth medical experience. Websites and graphic design for health care require special attention to the human side of the business while avoiding the hazard of portraying the cliche of the overly-happy patient. We work with our clients to bolster these two customer service aspects. Branding is warm and professional.

Clients served: Dr. Jimmy W Downing, Dr. Christopher Stewart, Alexandria Primary Care, Martha Jefferson Medical Enterprises

Standard Communications Package

  • Identity package with logo, stationery suite and color palette
  • Website with services, appointment request form, referral request form, link to additional health resources
  • General practice brochure to give to referral sources, prospects and clients
  • Appointment card with services billboard on back
  • Ad series focusing on popular services

Optional Upgrades

  • Online lab results
  • Content management system
  • E-commerce for retail products
  • SEO around your practice's services, treatable conditions and geographic area

Construction

Graphic design and web design for construction focuses on a few critical components: quality of product, longevity of the firm and clarity of communication. In a world where customers have a large choice of existing buildings and homes to choose from, the challenge for new construction is to sway customers with the benefits provided by the new construction: customization and input in the eventual outcome. Branding is people-oriented and robust.

Clients served: Lincoln Surveying, Abrahamse & Company, Hauser Homes, TimberStone Construction, Leeman Homes

Standard Communications Package

  • Website with floor plans, renderings, locations, photo / video gallery
  • Info sheets for individual projects
  • Pocket folder for info sheets about homes, neighborhood, company philosophy
  • Downloadable floor plans, features list, photos, renderings

Optional Upgrades

  • Interactive web tools to allow customers to edit floor plan feature sets
  • Content management system for admins to add / remove / edit web assets

 

Visit our Get Started Form to set up a free initial consultation.