Service Packages



The packages below are our most commonly requested services bundled together to make all of your marketing more cost-effective.


PRINT PACKAGES

OBSIDIAN :: Print Branding   A staple of promotional collateral, this print branding package includes everything you need to start a boots-on-the-ground campaign. The logo is designed with the brochure in mind but can be used in any application from door signs to billboards and everything in between. Whether you hand out brochures at conferences, at a retail counter or you drop them in the mail, you have options with this package. The package is backed up by custom logo design and a stationery suite - business card, letterhead and envelope - so you can be sure you enter the world well-dressed.

Obsidian includes:

  • Research, interview & recommendations
  • Logo design
  • Business cards, letterhead, envelope design
  • Standard 3-panel or oversized 2-panel brochure design
  • Copywriting for brochure
  • Branding guide to instruct future usage


HEMATITE :: Ad Campaign   You can get print ads for free some places; ours aren't quite that cheap. What do you get for our proudly priced ad series? The most unique ads you've ever seen. Five of them, actually. All with a common theme. That complement your brand. Or your marketing mission. Or something else. We do our homework to zero in on your most compelling features and then create, design and build your ad campaign. Our creative ads are original, eye-catching and specifically targeted to your audience.

Hematite includes:

  • Research, interview & recommendations
  • Ad concept
  • Initial ad design
  • Design and copywriting of four additional ads in the same theme
  • Five press-ready ad files



WEB PACKAGES

COBALT :: Web Branding   With everything going digital, a majority of the world focuses their initial branding efforts on the logo, basic printed pieces and a simple website. Cobalt is our most popular package and hits all of those points. We do the necessary research and provide solutions that are targeted and unique. You get a custom brand and website based on your audience's preferences. Extend your brand to the web or update your current website and you can expect noticeable results!
See an example of this package in action [+]

Cobalt includes:

  • Research, interview & recommendations
  • Logo design
  • Business cards, letterhead, envelope design
  • 5-page website design and programming
  • Web traffic analytics tool
  • Branding guide to instruct future usage
  • 1-year warranty on website code


BASALT :: Web Publishing   How often do you need to update your website content? This package is for clients who want to have frequent updates to text and images (not a shopping cart or gallery, though). Authorized staff can make more frequent content updates in a news magazine, a blog or a very large website. Allow subscribers to follow your RSS feed, blogs and comments. We make it easier than it seems.

Basalt includes:

  • Research, interview & recommendations
  • Customized content management system design and installation
  • Live training in how to manage your content
  • Web traffic analytics tool
  • 1-year warranty on website code

 

See also: Web Optimization




ELECTRUM :: Portfolio Website   This package is ideal for showing off your portfolio on a platform that lets your work speak for itself. If you have twenty images or 100, the Electrum Portfolio Website is expandable and easy to update. Image galleries focused on your work create a beautiful balance between design and function. Electrum is useful for artists, builders, landscape architects and more.

Electrum includes:

  • Research, interview & recommendations
  • Image gallery page
  • 3 additional content pages
  • Web traffic analytics tool
  • 1 year warranty on website code
  • OPTIONAL: additional content pages or galleries


TUNGSTEN :: Web Optimization   Once your site is built, there are numerous ways to test and improve upon what has been done. From basic text updates to testing various values for their effectiveness in moving traffic through the site, we continuously improve your website with techniques to boost your search rankings, monthly google analytics emails tracking your site's traffic, and support for your current e-marketing efforts.

Tungsten includes:

  • Research, interview & recommendations
  • 4 hours/month of general updates & tweaking
  • Search engine optimization for your text and web pages
  • Monthly analytical traffic reports
  • Traffic goal setting and conversion tracking


MARKETING PACKAGES

TITANIUM :: Strategic Marketing   If you know you need to build a brand through print and web-based collateral but aren't sure exactly what to build or how your audience will receive it, our Strategic Marketing package should be the cornerstone of your marketing plan. We perform a thorough sweep of all of your current marketing efforts, your industry, brand, organization, competition and goals. Using client-based research, we gain a clear understanding of the overlap between your vision, your staff's expertise and your clients' needs. From our findings, we organize your efforts and create a coordinated, optimized plan to help you get the most out of your advertising budget. The end result is a dynamic, self-reinforcing plan that is easy to understand and easy to execute.

Titanium includes:

  • Diagnostic survey of your industry
  • Review and cataloging of your current marketing efforts
  • Personalized interviews with your clients and your organization
  • Recommendations on the primary motivations of your clients
  • Strategic recommendations organized in a 12-month matrix


FELDSPAR :: Email Marketing   Email templates are highly customizable and very intelligent when you use open source software to manage your email. Click tracking - which allows you to see which of your email links are being clicked - is built into every email set up. Additional features are included such as multiple lists, user-managed subscribe/unsubscribe and more. We specialize in making you look specialized. Using sophisticated list management tools, we give you the ability to send personalized content to each and every one of your clients with the click of a button.

Feldspar includes:

  • Research, interview & recommendations
  • Import of your existing mailing list
  • Ability to manage multiple email lists
  • Design and coding for set up of up to 3 email templates based on a single, unified theme
  • Ability to send emails with personalized content to each one of your clients
  • Tracking reports and statistics


CUSTOM PACKAGES

Off The Beaten Path
Birch Studio built its reputation on unique and original projects. The stranger the request, the more fun it is. We've created numerous oddities over the years and look foward to the opportunity to do something truly strange (in a good way).

Some one-off projects we've created:

  • Annual report
  • Billboard
  • Bus sign
  • CD artwork
  • Company name
  • Construction site signage
  • Custom photography
  • Flash animation
  • Fund-raising giveaway
  • Industrial product control panel
  • Mini brochure


  • MS Word style and template and design
  • Oversized brochure
  • Poster for events or products
  • PowerPoint presentation design
  • Product launch
  • Product name
  • Product labels & packaging
  • Promotional items
  • Residential floorplan rendering
  • Soap boxes
  • Web banners